Why Should Your Brand Use Mailchimp?


Email marketing is still one of the greatest methods of marketing, Period! With the power of today’s smartphones, tablets, and other mobile devices right at our fingertip, people are now viewing messages, social networking sites and of course, your brand’s email campaigns!!

Brands that don’t use email marketing campaign and email lists could be missing out on many opportunities in today’s busy world. Email list for brand are now becoming an essential part of what brands should be doing. You can’t afford to be missing out on an email campaign.

In my opinion, Mailchimp is one of the greatest tool that a brand can posses. It’s simple to use, It offers many templates for quick email blasts. It’s available on all possible devices, and it features a bold but easy to design, drag and drop designer via the platform.

If you’re interested in growing your brand by using an email list, but don’t know exactly how to start, or how to use it, sign up for our MailChimp & Email List training to start you on the right track. For only $35, this mail chimp training includes but not limited to:

  • How to design your own email campaign
  • How to understand, review and take advantage of mailchimp’s analytical reports
  • How to incorporate mailchimp’s opt-opt in forms on your site (pop-ups, Widget customization, and etc,)
  • Creating Headlines That will catch your audience’s eyes?
  • Scheduling your email campaigns
  • How to engage your audience through your email

What are you waiting on? Start building your campaign with this affordable mailchimp and email list training program.


Different Types Of Management In Music Industry!!

  1. Personal Managers: Personal Managers are involved in counseling and advising artists (or songwriters, producers, engineers, instrumentalists/musicians, etc) on all matters related to their musical careers. Traditionally, personal managers primarily focused on shopping for Record and/or Publishing deals for their clients, and then helping to navigate their clients through the deals and beyond. Today, the role of the personal manager has evolved into a much more hands-on approach regarding helping their clients reach fans directly, and assisting clients in running their own recording, publishing, merchandising and performing/touring operations. Even though (for certain types of “mainstream” artists/musicians/songwriters) traditional Record and Publishing deals may still make some sense, the deals that most managers pursue for their clients are in the areas of sponsorship, branding, merchandising, and/or licensing. The personal managers’ job therefore is to – while helping clients run their own “companies” – help figure out which deals (if any) complement the clients’ independent operations and fit into their long-term career plan
  2. Business Managers: The Business Manager, usually an accountant by trade, manages the income and expenses of the client. Business managers usually take care of making payments to musicians, background singers, roadies, tour managers, etc., on behalf of the artist. They also assist clients in the areas of assets and investments, savings, taxes (local, state, federal, and International), etc.
    Many artists are not well versed in the intricacies of, in particular, the tax obligations that relate to their performance, licensing, sponsorship, recording, and merchandise income; equipment purchases and sales, business expenses, etc. Business managers help their clients organize their money affairs while also assisting with investments, savings, and retirement funds.
  3. Road Manager: The Road manager normally takes care of logistics while the artist is on tour (or on the road). Duties include making sure that everything on the road is provided for as spelled out in the contract and all monies are paid on time. The artist can then concentrate solely on performing and interacting with fans, and not be distracted and pre-occupied with whether the promoter, venue booker, booking agent, sponsor or brand partner has met their obligations. The road manager also follows up on items promised as part of the contract such as accommodations, per diems, advances/deposits, rentals, commissions, and so on.
  4. Tour Manager: The Tour manager on larger tours coordinates all the Road managers along with the details and logistics of the tour itself. Sometimes, particularly on “smaller” or independent artist tours, the road manager and the tour manager are the same person. The Tour manager is in charge of all the details that relate to the entire tour including communications, merchandising, tour routing, catering, hospitality, etc.
  5. Production Manager: Production managers can be found on larger tours involving major record label artists. Production managers work closely with tour managers, helping with certain details having to do with the production of the show; like renting sound, video and lighting equipment, dealing with trucking issues, etc. Production managers also deal with the publicity for the show, as well as assist with scheduling and coordinating both the touring crew and the local venue crew (stagehands, carpenters, riggers, etc.).
  6. Technical Manager: The Technical Manager (or Technical Director) is usually the person in charge of set design, construction, and control during the performance. They work closely with the production manager.

What exactly does artist management do?

The duties of the artist manager number many. They include (but are not limited to):

– Determining the artist’s business status and recommending/negotiating with a business entity

– Evaluating and filling the artist’s personnel requirements

– Bookkeeping and balancing the artist’s budget

– Formulating and marketing the artist’s image

– Mapping out a career plan for the artist; establishing career goals

– Negotiating and securing a recording contract

– Hiring a producer and personnel for record production and publication

– Coordinating live performances and appearances

– Establishing merchandising and commercial relations (possibly worldwide)

Business, however, is not the only realm of an artist’s career that the artist manager involves himself in. A manager may also be involved in the creative aspects of the process: this may include:

– Making suggestions for improvements in a recording

– Helping with instrumentals (if the manager has experience musically)

– Overseeing all creative aspects of the process

There are, however, aspects of the artist’s career that a manager must not involve himself with, or does not have to involve himself with, in order to obtain the artist’s fee:

– Actively seeking employment for the artist. This is the booking or theatrical agent’s job. The manager must locate and hire these employees.

– Actively producing the artist’s records. This is the job of the studio: the manager must negotiate and sign with one.

– Promote or administer copies of the artist’s oeuvre. This is the job of the publisher: the manager must hire this employee.

Protecting Your Business Assets

Every year I’m in practice, I’m further convinced that fundamental asset protection begins with implementing affordable, tried-and-true strategies and simple habits. There’s no need to reinvent the wheel. There are already laws on the books you can easily implement that will provide you with incredible protection in the event of a claim or lawsuit.

Here are the eight critical strategies to consider as part of your personal asset protection plan:

1. Choose the right business entity. There will certainly be multiple tax-planning considerations, but operating as a sole proprietorship definitely isn’t your best choice for asset protection. As a sole proprietorship, your personal assets are completely exposed to a potential lawsuit. Setting up an entity, such as an S corporation or limited liability company (LLC), is an important step in the development of your business and protection of your assets.

2. Maintain your corporate veil. If you’ve set up an entity, don’t think that just having the entity’s articles of incorporation in your drawer will save you when a lawsuit comes. You need to maintain a separate bank account and checkbook for your business; use the company name on all documents; title the property in the name of the company if necessary; and, most important, maintain corporate records and log the minutes at your annual meeting. Moreover, LLCs are not exempt from performing this type of annual


3. Use proper contracts and procedures. One of the easiest ways for creditors to pierce the corporate veil and attack your personal assets is if you act negligently or fraudulently. This can be avoided by having good lease agreements for your rentals, placing property and equipment titles in the company name, having subcontractor agreements and contracts on every project, not relying on emails for terms in an important relationship, and never hiring people to work under the table. Only use licensed, bonded, and/or insured professionals to help you in your business. This includes but is not limited to asset protection specialists, legal and tax advisors, contractors, and repairmen.

4. Purchase appropriate business insurance. Insurance is an important part of your business and should be included in your startup budget. Insurance gives you the ability to take care of an incident in your business and gives plaintiffs another target. Moreover, make sure you get the correct insurance policy. Owning a rental property vs. a professional practice or retail store requires very different types of insurance.

5. Obtain umbrella insurance. This type of insurance can be personal or business, and it functions as an “umbrella” over any other type of insurance you may carry. It costs an average of $300 to $500 a year for $1 million to $2 million in coverage. That said, don’t assume you can throw caution to the wind because it will protect you in every instance. As a rule, umbrella insurance won’t cover fraudulent, criminal, reckless, or negligent action.

6. Place certain assets in your spouse’s name. If one spouse has a riskier occupation or lifestyle, it can be extremely strategic to place assets in the other spouse’s name. Generally, the creditors of one spouse cannot reach the separate assets of the other. Therefore, asset protection in the context of marriage requires a strategy whereby valuable assets are held as the separate property of the spouse with the least exposure to risk. This is where a prenuptial or postnuptial marital property agreement can be beneficial.

For example, in most states, if the husband is a business owner who incurs liabilities, the couple can enter into an agreement that certain valuable assets will be the wife’s separate property, thereby shielding those assets from the husband’s creditors. Obviously, if both spouses agree to be co-debtors on a loan, such as when spouses both sign the family home mortgage, then both spouses would be jointly liable.

A word of caution with this planning strategy: When conducting marital or estate planning, you should carefully consider the implications of deeding property into one or the other spouse’s name. By protecting your assets from a creditor in this way, you could be seriously affecting the division of your assets if you divorce.

7. Consider the homestead exemption. One of the most powerful exemptions available is the protection afforded to our individual personal residence, commonly referred to as the homestead exemption. This is a statutory exemption available in most states that protects a certain amount of the value of a person’s home from a creditor or bankruptcy.

8. Look into tenancy by the entirety. If your state allows it, you can title your personal residence as “tenancy by the entirety,” which means if one spouse is sued, the property cannot be attached or bifurcated by the lawsuit. The beauty of this strategy is that it is also statutorily based, meaning you don’t have to pay big bucks to implement or maintain the designation. Just make sure your property is titled properly, and you can protect your home in this way if your state allows for such a provision.

70-20-10 RULE

The 70-20-10 Model

Business concepts go in and out of fashion with bewildering speed. But one concept that has stood the test of time is the 70-20-10 leadership development model. Pioneered by the Center for Creative Leadership and based on 30 years of study of how executives learn to lead, it rests on the belief that leadership is learned through doing. There’s plenty of evidence to support that belief, including a study by the Corporate Leadership Council that concluded that on-the-job learning has three times more impact on employee performance than formal training.1

As the 70-20-10 name implies, the learning model calls for 70 percent of development to consist of on-the-job learning, supported by 20 percent coaching and mentoring, and 10 percent classroom training. The model has spread widely in the corporate and nonprofit worlds, with various organizations putting their own imprint on it.

The 70-20-10 model’s three components reinforce one another, adding up to a whole that’s greater than the sum of its parts. The model builds on research showing that human beings retain information most effectively when they gain it in a practical context. Learning is even more powerful when the lessons of experience are reinforced through informal discussion with people who have performed similar work. These veterans can point out common pitfalls, offer practical advice, and help steer the learner away from bad habits. To emphasize the value of experience, however, is not to slight the importance of formal learning. But formal learning is most valuable when it supplies technical skills, theories, and explanations that apply directly to what is learned through experience – and when it is both valued and quickly integrated within the work environment. In studying their own leadership development programs, for example, American Express found that the effect of formal training increased significantly when the participants’ manager engaged with them on the training both before and after the training session.2 Training was most effective when:

  •   The learner had one-on-one meetings with his or her immediate manager to discuss how to apply the training in his or her specific role.
  •   The learner perceived his or her manager endorsed and supported this specific training.
  •   The learner expected to be recognized or rewarded for the training-related behaviorchange.

    The lesson for nonprofits is clear: Leadership development programs are only as good as the managers who implement them.

Five Tips to a More Efficient Music Career [ indie artist please read & comment ]

Getting your music career to take off can be a timely process. You have to work your way up through the ranks, proving yourself to possess the skills and talent required to be a success along the way. Most people don’t get signed by a major record label as soon as they post their first video on YouTube, and it can often be a good while till you start getting the recognition and sales you deserve. Because of this, it’s essential you don’t make that process any slower then it has to be. Working efficiently will mean you achieve your goals a lot quicker, and often save money on the way. Here are five tips that will allow you to be more efficient in your independent music career.



1. Make Best Use Of Recording Studio Time

This is very important. When it comes to recording studios, many people use bad practices. I’ve seen people hire a studio for a day, spend most of the day writing lyrics and playing on the studio’s game console / snooker table, then using the last 1/5th of the session to actually record their music. This I can understand if you’re under a major record label with a limitless budget who won’t take this studio time out of your album sales (I don’t think that’ll ever happen?), but for anyone else this is a big waste of time and money!

These studios have various entertainment in their buildings as they WANT you to waste time. The more time you waste, the more you’ll be going back to their studio and the more money they’ll make. They’re a business, their aim is to make money… FROM YOU! Counteract this by writing and practising all your lyrics at home. That way, once you go into the studio all you’ll need to do is record. After all, that’s what a recording studio should be for. Anything else apart from the recording equipment is a distraction, so don’t get tricked into lining someone else’s pocket.

2. Constantly Analyse Your Music Career

As you do things, you should constantly be looking at what works and what doesn’t. Doing this will allow you to pick out things that are worth doing and those that aren’t. When things don’t work, you should ask yourself why they don’t work and if there’s anything you can do to potentially make them work. When things do work, try and find out why they work and see if you can do it on a bigger scale.

Many musicians don’t do this, and end up wasting valuable time on things that aren’t working. Because they’ve never stopped to measure the results they’re receiving, they don’t realise what they’re doing is ineffective so carry on along the wrong path.

Actively learning from your experiences and implementing what you learn is a great way to streamline your efforts and help you reach your goal a lot quicker.

3. Make A Plan For Your Music Career

Running on auto pilot and doing things as they come up is a bad habit of many independent musicians. Not having a plan can often lead to a lack of focus and not really knowing what to do. For example, many people have the goal of doing as many shows as possible, but don’t have a plan of how they’re going to get these shows and by when. You need to know how you’re going to do something so you can systematically put it into practice (Randomly waiting for shows to appear isn’t a very good strategy). You also need to know by when so you’ve got a end date. If you don’t have a end date you could be working to achieve one aim for years before you realise it’s not working. At least if you set a date you can stop and reflect on whether or not something is working and adapt accordingly.

It’s often wise to set S.M.A.R.T aims. S.M.A.R.T stands of Specific, Measurable, Achievable, Realistic and Timed. You want to make yourself specific goals that can be measured and will be achievable. For example, you may say you want to do ten shows by the end of the year. This is specifically what you want to do, it can be measured with numbers, and it should be achievable. On top of this it’s realistic and it has a time limit.

Making a plan for your music career with S.M.A.R.T steps will allow you to have direction rather then just swinging out and hoping for the best. Then, along with analysis, you can alter and refine your plans to you find something that works for you.

4. Use Automated Software To Speed Up Promotion

Promoting your music is essential, as if you don’t let people know your music exists no one’s going to buy it. Having said that, not everyone’s cut out for promoting. They may not like the process, or may simply feel like it’s too time consuming. While it may not be an option for promoting to people at shows and the like, you can get a lot of online promotion done for you automatically while you work on other things. At Independent Music Advice for example, we use Tweet Adder and MailChimp (Which is free up to 500 subscribers). Tweet Adder automatically adds people to our twitter account, messages them, and updates our twitter status to a schedule we specify. These twitter users then check out our website and often sign up and / or become regular readers.MailChimp automatically sends our subscribers pre written messages every week, effectively building a relationship with our reader on auto pilot. The amount of time these tools have saved has been extremely valuable, and will allow you more time to make your music and do anything else you need to do.

5. Don’t Over Network And Learn Which Music Contacts To Trust

I’m sure people have told you before about the importance of networking, and this is true. You can’t do everything by yourself, and you need links to help you achieve things you may not be able to do by yourself. What people don’t often say though is you should pick the people you network with very carefully. There are too many non-serious people in the music industry, and many will end up slowing you down. A good link is someone who can help speed up your music career, not slow it down and waste all your phone credit.

You need to look at how genuine someone is when you’re first getting to know them. Many people over hype what they’ve done or what they can do for you, so the first sign of a lie and you should be very wary.

You also want to avoid people who you constantly have to chase up. If you ring them and they’re always ignoring their phone, in “a meeting”, or tells you to call them back later (And later never comes), stop trying to contact them and forget about them. If they can really help you and they want to they’ll contact you back.

When you’re networking there will be many people who will waste your time. The key is minimising the time they waste in your search for good music industry contacts, and holding on to the good contacts you find.

All these five steps will lead to a more efficient music career, saving you valuable time and money. If you know of any other ways to make your career more efficient, please let me know in the comments.

New Podcasts That May Be Beneficial To You!

Greetings to all that may follow the site as an Indie artist and or even from a business aspect of things! We have just release a New podcast which should be streaming on Spotify soon!

We plan on covering various topics that indie artists and small business owners can implement into his/her everyday way of life!!

Below is a link to the site in which the podcasts are currently streaming.

Thank you and God Bless!!!