What exactly does artist management do?

The duties of the artist manager number many. They include (but are not limited to):

– Determining the artist’s business status and recommending/negotiating with a business entity

– Evaluating and filling the artist’s personnel requirements

– Bookkeeping and balancing the artist’s budget

– Formulating and marketing the artist’s image

– Mapping out a career plan for the artist; establishing career goals

– Negotiating and securing a recording contract

– Hiring a producer and personnel for record production and publication

– Coordinating live performances and appearances

– Establishing merchandising and commercial relations (possibly worldwide)

Business, however, is not the only realm of an artist’s career that the artist manager involves himself in. A manager may also be involved in the creative aspects of the process: this may include:

– Making suggestions for improvements in a recording

– Helping with instrumentals (if the manager has experience musically)

– Overseeing all creative aspects of the process

There are, however, aspects of the artist’s career that a manager must not involve himself with, or does not have to involve himself with, in order to obtain the artist’s fee:

– Actively seeking employment for the artist. This is the booking or theatrical agent’s job. The manager must locate and hire these employees.

– Actively producing the artist’s records. This is the job of the studio: the manager must negotiate and sign with one.

– Promote or administer copies of the artist’s oeuvre. This is the job of the publisher: the manager must hire this employee.


Consultation Outline for Independent Artists!!!! PLEASE READ

STEP 1: Write Down Your Focus Areas Here is a list of some areas you may want to focus on. Skip the ones that are not for you and write out each focus area goal.
Branding – Your look, your feel, your image, your health and/or your pitch.
Marketing – What will you do this year for your marketing plans?
Newsletter – Creating and sending it 12 – 24 times this year (1-2 times a month). Also getting the numbers up on your mailing list while flushing out the inactive emails addresses on the list.
Website – Building a new one, diversifying your online presence, or re-branding?
Social Networking – When was the last time you tweeted? How about making some Twitter lists and organizing your followers.
PR – Getting covered on radio, print, or online outlets. Are people talking about you in the blogosphere?
Booking – Touring or local gigs? Maybe a combination of both?
CDs & Downloads – How many would you release, distribute, and sell? What is your goal number?
Money – How much money would you honestly and realistically like to earn this year?
Film and TV Placements – Will you work towards them this year?
Expanding and Maintaining Your Fan Base – How will you focus on new fan outreach, but still acknowledge and appreciate those who have been true fans of yours for years?
Team – Will you be trying to get a booking agent?
Time – How will you manage to balance your time this year to make sure you can focus on your musical goals?
Personal Health – So your performance is better – exercise, eating healthier, etc.
STEP 2: Write Your Goals Down • Write each goal as if it is already happening. In other words, be sure to use the present tense!
• Give dates for when you want to achieve each one.
• Your goals should involve you and only you (they can’t involve you being reliant upon someone else)
• Be pragmatic. Make sure the goals you are setting for yourself are realistic and achievable.
• To rev up your momentum start with small goals so you can get them checked off the list and build up your confidence.