What exactly does artist management do?

The duties of the artist manager number many. They include (but are not limited to):

– Determining the artist’s business status and recommending/negotiating with a business entity

– Evaluating and filling the artist’s personnel requirements

– Bookkeeping and balancing the artist’s budget

– Formulating and marketing the artist’s image

– Mapping out a career plan for the artist; establishing career goals

– Negotiating and securing a recording contract

– Hiring a producer and personnel for record production and publication

– Coordinating live performances and appearances

– Establishing merchandising and commercial relations (possibly worldwide)

Business, however, is not the only realm of an artist’s career that the artist manager involves himself in. A manager may also be involved in the creative aspects of the process: this may include:

– Making suggestions for improvements in a recording

– Helping with instrumentals (if the manager has experience musically)

– Overseeing all creative aspects of the process

There are, however, aspects of the artist’s career that a manager must not involve himself with, or does not have to involve himself with, in order to obtain the artist’s fee:

– Actively seeking employment for the artist. This is the booking or theatrical agent’s job. The manager must locate and hire these employees.

– Actively producing the artist’s records. This is the job of the studio: the manager must negotiate and sign with one.

– Promote or administer copies of the artist’s oeuvre. This is the job of the publisher: the manager must hire this employee.

Advertisements