The duties of the artist manager number many. They include (but are not limited to):
– Determining the artist’s business status and recommending/negotiating with a business entity
– Evaluating and filling the artist’s personnel requirements
– Bookkeeping and balancing the artist’s budget
– Formulating and marketing the artist’s image
– Mapping out a career plan for the artist; establishing career goals
– Negotiating and securing a recording contract
– Hiring a producer and personnel for record production and publication
– Coordinating live performances and appearances
– Establishing merchandising and commercial relations (possibly worldwide)
Business, however, is not the only realm of an artist’s career that the artist manager involves himself in. A manager may also be involved in the creative aspects of the process: this may include:
– Making suggestions for improvements in a recording
– Helping with instrumentals (if the manager has experience musically)
– Overseeing all creative aspects of the process
There are, however, aspects of the artist’s career that a manager must not involve himself with, or does not have to involve himself with, in order to obtain the artist’s fee:
– Actively seeking employment for the artist. This is the booking or theatrical agent’s job. The manager must locate and hire these employees.
– Actively producing the artist’s records. This is the job of the studio: the manager must negotiate and sign with one.
– Promote or administer copies of the artist’s oeuvre. This is the job of the publisher: the manager must hire this employee.